Apple Warned Off iWatch After Startup Registers Trademark

30-10-2014 Print this page
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Bloomberg.com bericht: "Before the official introduction of Apple's smartwatch last month, fans had seemingly decided on the company's behalf that the new product should be called the iWatch. So when Tim Cook took the stage and sort of broke from gadget naming conventions, it came as a bit of a surprise to many Apple watchers.

But not to Daniele Di Salvo. His small Dublin-based software development studio owns the trademark for iWatch in the European Union, and he's warned Apple and other companies not to use the term. The world has been warned. Di Salvo, a 50-year-old Italian entrepreneur, co-founded Probendi in 2007. His small company developed an application called iWatch that helps different devices communicate with one another. For example, police in Vercelli, a small town in northern Italy, use it on their smartphones to send mugshots to headquarters. Probendi filed a trademark for iWatch, covering computing devices and software that went into effect on Aug. 3, 2008, Di Salvo says in a phone interview.

With a claim to the iWatch name, Probendi aims to take full advantage. The company plans to build its own wearable device called the iWatch. Di Salvo, the chief executive officer, expects the product to run Google’s Android 4.4 software and have a square touchscreen, GPS and accelerometer to facilitate health tracking and other apps. Di Salvo is traveling throughout China, searching for a manufacturer to churn out a gadget that undercuts the Apple Watch’s $349 price tag."

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