Input Commissariaat voor evaluatie Europese audiovisuele mediadienstrichtlijn

De richtlijn audiovisuele mediadiensten (AVMSD) is een hoeksteen van het Europese mediabeleid en speelt een belangrijke rol bij het bevorderen van een eerlijk, veilig en pluriform media-aanbod. Nu de richtlijn bijna zeven jaar van kracht is, onderzoekt de Europese Commissie of de bepalingen nog toekomstbestendig zijn.

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Evaluation (pdf)

Key Recommendations 

1. The scope of the AVMSD should be refined to increase future-proofing and take into account developments around audio and hybrid services. The EC should also prioritise technology neutrality, and improve the alignment of rules for linear and non-linear services. 

2. Create clear and enforceable sector-wide regulation, including for Article 28b, and fit for purpose obligations for influencers. Strengthen and harmonise codes of conduct, modernise advertising rules and ensure AVMSD and DSA coordination. 

3. The protection of minors needs to be strengthened with more specific and better enforceable provisions for codes of conduct, age-verification and content-classification. 

4. The AVMSD should have clearer definitions of European works and the conditions under which exemptions or other relief from the regime are possible, such as for smaller market players and niche providers. 

5. Equal access to audiovisual media and a level playing field should be ensured by further harmonizing the accessibility obligations, for example by introducing quotas. This must be accompanied by realistic targets and harmonized exemption options for specific market players. 

6. The definitions and key concepts of Article 7a AVMSD need to be clarified and elaborated on to ensure national implementation and harmonisation, and the scope should be extended to online platforms.

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