B914595
CNN Money bericht: "Olympians know what they're worth.
That's why they trademark their names, catchphrases and logos -- things they think might turn into money-making ventures down the line. Sprinter Usain Bolt, for instance, trademarked an icon of the "lightening bolt" stance he's so well known for.
And it's not just Olympians -- plenty of pro-athletes seek trademarks to make money outside of their playing careers."
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