The dark art of copyright: trademark battles from Specsavers to Facebook

25-08-2016 Print this page
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The Guardian bericht: "Swimmer Ryan Lochte probably isn’t bothering anyone by trademarking ‘Jeah’, his bizarre victory scream – but can Specsavers really patent ‘should’ve’, or can Facebook own ‘face’ and ‘book’? The world of trademark law is murky indeed.

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When, in November 2016, she becomes (God willing) the most powerful woman in the world, Potus (untrademarked, apparently) Hillary will be quite within her rights to tell Donald: “You’re fired!” His attempt to trademark that phrase was turned down in 2004.

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The most recent crop of applications to clear the first hurdle, as listed by the UK Intellectual Property Office, are mainly bland and name-protective. There are some oddities, though. Bella Freud, the fashion designer, wants to trademark “1970”. It seems bonkers. But I suspect it will be valid only as an epithet applied to her line (and very handsome garments they are) of “1970 Wool Jumpers”, emblazoned with the date across their front."

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