Forbes bericht: "It has come as somewhat of a shock to many that the IOC (the International Olympic Committee) and the USOC (the United States Olympic Committee) have warned both athletes and non-sponsoring businesses against using Olympic trademarks on social media and in their content marketing campaigns.
Not surprisingly, many people feel as if they have taken part in the Olympics since the whole world watches the games. However, the USOC and lOC are now attempting to increase the value of their sponsorships.
From now on, these two organizations will challenge any commercial entity that uses Olympic intellectual property without having expressed official permission. From their standpoint, by making it harder to secure use of these trademarks, phrases, and images, the Olympic brand will be strengthened."
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