Toy giant Hasbro is trying to trademark the smell of Play-Doh

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Toy giant Hasbro is trying to trademark the smell of Play-Doh

Independent bericht: "It describes Play-Doh’s particular smell as “a unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough”
How much is a smell worth? A lot, it seems, to multinational toy company Hasbro. Last month, the group submitted an application to trademark the distinctive scent of Play-Doh in the US. The application to the US's Patent and Trademark Office (USPTO), covers all toy modelling compounds."

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