Company claiming rights to “Flappy” trademark now sending notices to game developers

Techcrunch bericht: "This was bound to happen. A company calling itself “Ultimate Arcade” is attempting to trademark the word “Flappy,” following the fervor around the viral App Store game, “Flappy Bird,” whose disappearance led to the creation of hundreds of clones, parody apps, and other similarly-inspired titles. Of course someone would try to cash in on this craze, but Ultimate Arcade is now not just attempting to gain the trademark for itself – it’s actually going after developers who are using the word “Flappy” in their game’s name, and claiming trademark infringement.

According to a notice sent to the developer of one such title, “Flappy Devil,” which arrived by way of Apple’s legal team, Ultimate Arcade, Inc. (UAI), and its principals Alan and Tina Balodi, are advising the app developer of their trademark application. The letter alleges that UAI’s use of the word “flappy” dates back as early as February 12, 2006, and has been used in the company’s computer software and downloadable games."

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