The Fashion Law bericht: "Starbucks Corp has been slapped with a trademark infringement lawsuit by a New York coffee shop in connection with its highly-Instagrammable Unicorn Latte. According to lawsuit, which filed on Wednesday in U.S. District Court in New York, the End Brooklyn and its owner, Montauk Juice Factory (“the plaintiffs”), allege that they created the Unicorn Latte, “its own bright pink and blue drink, and began selling it in December 2016, four months before Starbucks launched the Unicorn Frappuccino,” per Reuters. [...]
Not only do the drinks share the same name, the plaintiffs allege that the lookalike nature of the drinks themselves stand to create confusion amongst consumers – the central inquiry in a trademark infringement matter. As set forth in the complaint, Starbucks should be "held accountable for infringing, diluting and otherwise diminishing" the value of the plaintiffs' trademark."